Drawn to Atlanta by his love of hip-hop, Zach Wolfe has photographed some of the industry’s biggest names—and it all started when a chance encounter led to a big break.
create.adobe.com/2018/6/29/hip_hop_photographer.html
In 1996, Wolfe, then 18 years old, heard the debut album of Atlanta-based hip-hop duo OutKast, and his life would never be the same. Southernplayalisticadillacmuzik was a distinctly Southern hip-hop album, and it put Atlanta hip-hop on the map. The first time Wolfe listened to it, he thought, “I don’t know what’s going on in Atlanta, but I have to go there.” Read more at: create.adobe.com/2018/6/29/hip_hop_photographer.html

Credits
Sr. Creative Director: Dan Cowles, Adobe 
Sr. Video Producer: Summer Wilson, Adobe
Director and Editor: Trevor Gavin, ALCHEMYcreative
Producer: Laura Techera Francia, ALCHEMYcreative
Director of Photography: Will Myers, ALCHEMYcreative
1st Assistant Camera: Neil Dearman
2nd Assistant Camera: Alex Smith
Gaffer: Todd Gardner
Grip: Zakk Martin
Sound Operator: Kevin Jones
Makeup: Hope Ferguson
Production Assistant: Eric Kays
Color Correction: ALCHEMYcreative